Mission statement

noun

noun ·Rare ·Advanced level

Definitions

Noun
  1. 1
    A formal declaration of the overall goal or purpose of an organization.

    "Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk."

Example

More examples

"Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk."